William Roth, Chief Analytics Officer

William Roth is Chief Analytics Officer at Three Point Consulting, where he leads data analytics, enrollment forecasting, and enterprise risk modeling for higher education institutions. He brings a wide range of academic training and professional experience to the role, with a background spanning accounting, economics, and an MBA, put into practice across small business consulting, paint manufacturing, and higher education. Few analytics leaders bring that much range to the table, and it shows in how he works: he’s comfortable moving between industries, data sets, and problems because he’s already done it. William works across industries and higher education divisions, adapting his problem-solving approach to help clients find solutions to their problems.

Within higher education, William’s work has centered on measuring what matters. His work has included evaluating the ROI of marketing initiatives, forecasting student headcounts one to five years out with a mean percent error under 1 percent, lead cost accounting analyses, and producing original research on the ten-year outlook for the traditional student population.

As Chief Analytics Officer at Three Point Consulting, William brings the evidence. He tests whether an initiative is actually working, builds the enrollment and budget forecasting models that let institutions plan with confidence, and teaches client teams how to look into the future themselves rather than depend on someone else to do it for them.