Crisis & Reputational Communications

The problem

Most organizations build their crisis plan in the middle of the crisis. By then, it’s too late to think clearly, train spokespeople, or get ahead of the story rather than react to it.

What’s included

• Crisis Communications Plan & Spokesperson Training: vulnerability assessment, crisis playbook, message templates, and spokesperson training, built before you need it
• Crisis Preparedness Retainer: quarterly drills, ongoing monitoring, and on-call access, so the plan stays current instead of sitting in a drawer
• Active Crisis Response: rapid statement drafting, media interview prep, and senior counsel during a live incident

What this looks like

• Building the plan: vulnerability assessment first, so the playbook addresses your institution’s actual exposure points, not a generic template
• Training: spokesperson training sessions using real scenarios your team is likely to face
• Staying ready: quarterly drills and monitoring under the Preparedness Retainer, so the plan isn’t tested for the first time during a real incident
• If something happens: we’re reachable and moving on statement drafting and media prep within hours, not days, under Active Crisis Response

Who this is for

Organizations that want to be ready before something happens, and institutions in the middle of something right now. Built on direct crisis communications experience, not theory.