The Three Point Plan
The problem
Most teams know they should be marketing more consistently. What’s missing is a starting point and the time to do it all. So marketing happens in bursts: a campaign when there’s a deadline, a few social posts when someone has a free afternoon, then nothing for a month. Big strategy documents don’t fix that, because a small team can’t run a 40-page plan.
What is The Three Point Plan?
Three tactics. Three months. One check-in to see what’s working.
The Three Point Plan is a focused, 90-day marketing plan we build with your team, then hand to you to run. It’s designed for organizations that need marketing to happen consistently, not just when there’s a deadline, and don’t have the staff or time for a full-scale strategy engagement.
We start with one working session. We learn what you’re trying to accomplish, who you need to reach, what you’ve already tried, and how much time and budget your team can realistically give to marketing. That last part matters most. A plan that ignores your capacity is a plan that won’t get done.
From there, we choose the three tactics most likely to move your goal. That might be a monthly email newsletter, a content series that answers the questions your audience is already asking, a social media rhythm your team can sustain, or a targeted outreach push to a specific group. Every tactic comes with:
- An owner on your team, so it’s clear who is responsible
- A monthly cadence, so everyone knows what happens and when
- A realistic time estimate, so it fits alongside everyone’s real job
- A way to measure it, so you know whether it’s working
You walk away with a short, plain-language plan you can actually use, not a 40-page document. Your team runs it for three months, tracking progress on a simple scorecard. At day 90, we sit down together to look at the results, keep what’s working, fix or drop what isn’t, and decide what the next 90 days should look like.
It’s the same three-perspective approach we bring to every engagement, scaled to a team that needs a clear starting point and a plan it can keep up with.
What’s included
- A 90-minute working session with your team to define your goal, your audience, and how much time you can realistically give to marketing
- A written 90-day plan with three tactics, each with an owner, a monthly cadence, and a clear way to measure it
- A walkthrough of the plan with the people who will run it, so everyone starts on the same page
- A 90-day check-in to review results and decide what comes next
What this looks like
- Week 1: Discovery. A short pre-work form, then a working session to learn your goals, audience, current marketing, and capacity
- Weeks 2 to 3: We build the plan and review it through all three lenses: strategy, marketing, and data. Then we walk your team through it
- Months 1 to 3: Your team runs the three tactics and tracks progress on a simple monthly scorecard
- Day 90: We review the results together. Keep what’s working, change what isn’t, and decide on the next 90 days.
Want help running it?
You can run the plan on your own, or bring us in for monthly support at the level you need:
- Coaching: a monthly check-in call, plan adjustments, and feedback on what your team produces
- Hands-on: coaching, plus we produce one or two of the tactics each month
- Full execution: we run the plan with your input and approval
Who this is for
Organizations with either no or lean marketing teams that need a clear, doable plan more than a months-long strategy process. A good fit if you’re marketing in bursts, aren’t sure what to prioritize, or want to prove what works before investing in a bigger engagement. If your needs outgrow a 90-day plan, our full Marketing Strategy & Brand Positioning engagement is the natural next step.